Sales & Marketing Services

Strand Development Company's competitive edge in the hotel sales and marketing is the commitment to training our hospitality salespeople to be the best in the market. Our in depth knowledge of a wide variety of hotel markets is blended into our sales focus of:

1. Maintaining Top Accounts
2. Stealing Competitor's Accounts
3. Being innovative when marketing the hotel in an ever changing technological world.

To accomplish these goals, Strand Development Company invests substantial training dollars over and above what the hospitality brands require. The program is designed to guide and direct the sales effort on property to drive results. Heavy emphasis is placed on Aggressive Direct Selling with the integration of Revenue Management, thus yielding higher revenue for the hotel.

• Every salesperson completes a Professional Selling Skills (PSS) course, a comprehensive 3 1/2 day course that teaches the four step sales process. This training is reinforced with an ongoing sales shopping program so that ongoing training and support can be followed through.
• In addition to PSS, Strand Development Company believes in taking advantage of every brand training and marketing initiative made available.
• Front desk associates are considered an extension of our sales department and receive ongoing reservation training with the goal of converting more inquiries to sales. This training and shopping service is done through a company called The Hotel Shopping Network.

Strand Development Company Provides these hospitality sales and marketing services:
View our Sales & Marketing Services